Privacy Policy — Baseline Launch

Effective Date: July 31, 2026 Last Updated: July 31, 2026

Baseline Launch ("Baseline Launch," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have, whether you're visiting our website, submitting a form, or working with us as a client.

1. Information We Collect

1.1 Information You Provide Directly When you fill out a form, request a proposal, or contact us, we may collect:

• Name, business name, email address, and phone number

• Business details (industry, revenue range, current marketing spend, and similar qualifying information)

• Any other information you choose to share with us

1.2 Information Collected Automatically When you visit our website, we and our service providers may automatically collect:

• IP address and general location

• Browser type and device information

• Pages visited, time on site, and referring website

• Cookies and similar tracking technologies (see Section 4)

1.3 Information From Third-Party Platforms If you interact with our ads or content on Meta (Facebook/Instagram), Google, or similar platforms, those platforms may share limited information with us (such as ad interaction data) in accordance with their own privacy policies and our settings on those platforms.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and provide proposals or quotes

• Qualify leads and determine the right service package for your business

• Deliver, manage, and improve our Services for existing clients

• Run and optimize advertising campaigns on behalf of clients

• Communicate with you about your account, including billing and support

• Improve our website and marketing effectiveness

• Comply with legal obligations

We do not sell your personal information to third parties.

3. Client Data We Manage on Your Behalf

If you are a Baseline Launch client, we may also collect, store, and manage information belonging to your customers (such as leads, contacts, and messages captured through your website, ads, CRM, or follow-up automations). This data is handled as follows:

• This data is owned by you (the Client), as outlined in our Terms of Service.

• We use this data solely to provide the Services you've engaged us for (e.g., automated follow-up, review requests, reporting).

• We do not use your customers' data for our own marketing purposes, and we do not share it with other clients or unrelated third parties.

• You are responsible for ensuring your own use of this data (e.g., your follow-up practices) complies with applicable law, including telemarketing and text-messaging regulations (such as TCPA and A2P messaging rules).

4. Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar technologies to:

• Understand how visitors use our site

• Measure the effectiveness of our advertising

• Enable retargeting ads on platforms like Meta and Google

You can control cookies through your browser settings. Disabling cookies may affect how parts of our website function.

5. Advertising Platforms and Third-Party Tools

We use third-party platforms to operate our business and deliver Services, including but not limited to:

• Meta (Facebook/Instagram) Ads

• Google Ads

• CRM, hosting, and automation infrastructure

• AI-powered chat and communication tools

These providers may process data on our behalf under their own privacy and security terms. We choose providers that maintain reasonable data protection standards.

6. Data Sharing

We do not sell personal information. We may share information with:

• Service providers who help us operate our business (hosting, CRM, ad platforms) under confidentiality obligations

• Third-party contractors (such as photographers or videographers) when necessary to deliver contracted Services, limited to what's needed for that purpose

• Legal authorities, if required by law, subpoena, or to protect our rights or the safety of others

7. Data Retention

We retain personal information for as long as necessary to provide our Services, maintain business records, and comply with legal obligations. Client account data is retained per the terms outlined in our Terms of Service, including the data export window following cancellation.

8. Your Rights and Choices

Depending on your location, you may have rights to:

• Request access to the personal information we hold about you

• Request correction or deletion of your information

• Opt out of marketing communications at any time (e.g., by using the unsubscribe link in emails or replying "STOP" to texts)

To exercise any of these rights, contact us at [email protected].

9. Data Security

We take reasonable steps to protect the information we collect, including using reputable, secure third-party platforms for hosting and data storage. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Services are intended for business use and are not directed at individuals under 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by an updated "Last Updated" date at the top of this page. Continued use of our website or Services after changes take effect constitutes acceptance of the revised policy.

12. Contact Us

Questions about this Privacy Policy or how your information is handled can be directed to:

Baseline Launch Davenport, Iowa [email protected]