Terms of Service — Baseline Launch

Effective Date: July 31, 2026 Last Updated: July 31, 2026

These Terms of Service ("Terms") govern the use of digital marketing, website, automation, and advertising services ("Services") provided by Baseline Launch ("Baseline Launch," "we," "us," or "our") to any business or individual ("Client," "you") that engages our Services. By signing a service agreement, submitting payment, or otherwise engaging Baseline Launch, you agree to these Terms.

1. Services Provided

Baseline Launch provides digital marketing services which may include, depending on the package selected (Groundwork, Launch, Orbit, or a custom arrangement):

• Website design, hosting, and maintenance

• Google Business Profile (GBP) setup, optimization, and management

• Review generation and reputation management

• CRM and pipeline setup via Baseline Launch's proprietary system

• AI chat and automated follow-up systems

• Paid advertising management (Meta, Google, or other platforms)

• Content coordination, including hiring and directing third-party photo/video crews

• Reporting and performance tracking

The specific scope of Services is defined in the applicable service agreement, proposal, or invoice provided to Client at the time of signup. Baseline Launch reserves the right to modify, add, or remove features within a package as tools and platforms evolve, provided the overall value of the Client's package is not materially reduced without notice.

Client's website, CRM, and automation tools are hosted and managed under Baseline Launch's own account infrastructure. Client's access is provided as a Service for as long as Client maintains an active account with Baseline Launch, under the terms of Section 7 (Data Ownership and Portability).

2. Fees and Payment

2.1 Setup Fees. Certain packages carry a standard one-time setup fee covering initial website, CRM, automation, and profile configuration. Baseline Launch may waive this fee at signup, at its discretion, as stated in Client's service agreement or proposal. Where the setup fee is waived at signup, it remains payable in full if Client later exercises the buyout option under Section 7.4, or as otherwise specified in Client's service agreement.

2.2 Monthly Fees. Ongoing Services are billed monthly in advance on a recurring basis, beginning on the date Services commence, unless otherwise agreed in writing.

2.3 Advertising Spend. Any advertising budget ("ad spend") paid to third-party platforms (Meta, Google, etc.) is separate from and in addition to Baseline Launch's management fees, unless explicitly bundled in writing. Client authorizes Baseline Launch to manage advertising accounts and spend budgeted amounts on Client's behalf, subject to any spending limits agreed upon in writing.

2.4 Late Payment. Payments not received within 5 days of the due date may result in pause or suspension of Services. Baseline Launch reserves the right to charge a late fee of 1.5% per month on overdue balances, where permitted by law.

2.5 Price Changes. Baseline Launch reserves the right to adjust monthly pricing with at least 30 days' written notice. Continued use of Services after the effective date of a price change constitutes acceptance of the new pricing.

3. Term and Cancellation

3.1 Term. Services are provided on a month-to-month basis unless a different term is specified in a signed agreement.

3.2 Cancellation by Client. Client may cancel Services at any time by providing written notice at least 15 days before the next billing cycle. No partial-month refunds are issued for the current billing period.

3.3 Cancellation by Baseline Launch. Baseline Launch reserves the right to terminate Services for non-payment, misuse of Services, violation of these Terms, or at its discretion with 15 days' written notice.

3.4 Effect of Cancellation. Upon cancellation, Client's account, website hosting, and platform access are deactivated at the end of the final paid billing cycle, since these operate within Baseline Launch's own account infrastructure and are not independently owned by Client. Prior to deactivation, Baseline Launch will provide Client with a reasonable opportunity to export Client-owned data, including CRM contacts, review history, automation content (e.g., saved email/SMS templates), and reporting data, as described in Section 7 (Data Ownership and Portability). Client is responsible for requesting this export within 15 days of cancellation notice; Baseline Launch is not obligated to retain or provide this data after that window closes.

4. Client Responsibilities

Client agrees to:

• Provide timely access to necessary accounts (Google Business Profile, Meta Business Manager, domain/hosting credentials, etc.)

• Respond to leads, calls, and inquiries generated through Baseline Launch's Services in a reasonably timely manner

• Provide accurate business information, licensing, and compliance documentation where relevant to advertising content

• Approve creative, ad copy, or campaign budgets within a reasonable time when requested

• Make payments on time as outlined in Section 2

Baseline Launch is not responsible for reduced performance, missed leads, or delayed results caused by Client's failure to respond to leads, approve materials, or provide requested access or information.

5. Guarantees

Specific guarantees (e.g., the Groundwork Guarantee, Launch Guarantee, or Orbit Guarantee) are outlined in the applicable service package description and/or signed proposal. Guarantees are conditional upon:

• Client meeting the responsibilities outlined in Section 4

• Minimum ad spend thresholds being met and maintained, where applicable

• Timely Client response to leads (generally within 24 hours), where response-time-dependent guarantees apply

Guarantees not met due to circumstances outside Baseline Launch's reasonable control (including but not limited to Client delays, third-party platform outages, changes to advertising platform policies, or Client's own responsiveness) are not covered.

6. No Guarantee of Specific Results

While Baseline Launch uses industry best practices and has achieved strong results for other clients, digital marketing performance depends on many factors outside Baseline Launch's control, including market conditions, competition, platform algorithm changes, and Client's own business operations, pricing, and service quality. Except where a specific guarantee is explicitly stated in writing (see Section 5), Baseline Launch makes no warranty regarding specific revenue, lead volume, or return on ad spend.

7. Data Ownership and Portability

7.1 Client Data. All Client-specific data, including lead and contact records, customer reviews, call/message history, reporting history, and original website content or copy provided by Client, belongs to Client.

7.2 Platform Ownership. The underlying software platform, including the CRM, automation engine, and hosting infrastructure, is owned and operated by Baseline Launch and is not owned by, or transferable to, Client. Client's use of this platform is a Service provided under these Terms, not a license or sale of the platform itself. If Client wishes to independently own and operate their own CRM/automation platform after ending Services with Baseline Launch, Client is responsible for setting up and paying for their own account with a platform provider of their choosing.

7.3 Portability. Upon request, and while Client's account remains in good standing, Baseline Launch will provide Client with reasonable access to export their own data described in Section 7.1, including contact lists, review history, and reporting history, in a common file format (e.g., CSV). This does not include the automation workflows, funnel structures, ad frameworks, or system architecture built by Baseline Launch, which remain Baseline Launch's intellectual property under Section 7.4.

7.4 Buyout Option. Client may request to purchase a copy of their website files, funnel structure, and automation workflows built specifically for their account, in place of standard data export under Section 7.3. Where Client's setup fee was waived at signup under Section 2.1, that setup fee becomes due in full as the buyout price. Where no setup fee was waived, or for builds beyond the original scope, the buyout price will be quoted based on the additional scope of the build. This buyout is only available for Client's own account-specific work product, not Baseline Launch's underlying templates, systems, or intellectual property used to create it. Baseline Launch retains the right to decline a buyout request or to continue using its own general templates, frameworks, and system architecture with other clients regardless of any buyout completed by Client.

7.5 Baseline Launch IP. Proprietary systems, templates, automation workflows, ad frameworks, funnel designs, and reporting dashboards developed by Baseline Launch remain the intellectual property of Baseline Launch and are not transferred to Client upon cancellation, regardless of whether they were built specifically for Client's account, except where a buyout has been completed under Section 7.4.

8. Advertising Accounts and Third-Party Platforms

Client acknowledges that advertising is run through third-party platforms (Meta, Google, etc.) governed by those platforms' own terms of service, advertising policies, and content guidelines. Baseline Launch is not responsible for account suspensions, ad disapprovals, or policy changes made by third-party platforms, though Baseline Launch will make reasonable efforts to resolve such issues on Client's behalf.

9. Content and Creative

Where Baseline Launch coordinates or hires third-party photographers, videographers, or content creators on Client's behalf, Client agrees to any separate terms, usage rights, or model releases required by those vendors. Baseline Launch will disclose relevant terms prior to booking such services where applicable.

Client grants Baseline Launch a license to use Client's name, logo, business photos, and general campaign results (e.g., "X% increase in leads") for Baseline Launch's own marketing and portfolio purposes, including case studies and testimonials, unless Client opts out in writing.

10. Confidentiality

Both parties agree to keep confidential any non-public business information shared during the course of the engagement, including but not limited to pricing, business strategy, financial performance, and account credentials, except as required to perform the Services or by law.

11. Limitation of Liability

To the fullest extent permitted by law, Baseline Launch's total liability for any claim arising from these Terms or the Services shall not exceed the total fees paid by Client to Baseline Launch in the 3-month period preceding the claim. Baseline Launch is not liable for indirect, incidental, or consequential damages, including lost profits or lost business opportunities.

12. Indemnification

Client agrees to indemnify and hold Baseline Launch harmless from any claims, damages, or liabilities arising from Client's business operations, products, services, or Client-provided content, including any claims related to false advertising, licensing, or regulatory non-compliance on Client's part.

13. Governing Law

These Terms are governed by the laws of the State of Iowa, without regard to conflict of law principles. Any disputes shall be resolved in the state or federal courts located in Scott County, Iowa, unless otherwise required by law.

14. Changes to These Terms

Baseline Launch may update these Terms from time to time. Material changes will be communicated to active Clients via email or written notice. Continued use of Services after changes take effect constitutes acceptance of the revised Terms.

15. Contact

Questions about these Terms can be directed to:

Baseline Launch Davenport, Iowa [email protected]